"My commercial directing style has evolved from my background as an artist. There is a strong link between my painting style and directing style. Hence, I approach a commercial production with the same discipline as I would an oil painting." says Marinelli.

Despite his roots in traditional art forms Marinelli is not averse to advances in digital post-production. In fact, he believes that technology has allowed his work to be more 'painterly'. Marinelli is highly experienced in digital visual effects and computer animation.

Marinelli's directorial strengths include his strong sense of story-telling and character direction, stylistic art direction and adaptability to diverse international projects. He takes great pride in being able to capture the specific cultural nuances in visual communication that make each country uniquely different.Franco has won many international advertising awards highlighted by a World Gold Medal at the New York Festivals. He has completed projects for a number of high profile clients that include:

• Mauritius Tourism
• Qatar Fertiliser Company
• Dubai Tourism
• Wal-Mart
• Emirates Airlines
• Bank of China
• Reebok
• Asia Pacific Breweries
• Mobily Telecom
• Globe Telecom
• The Al Faisaliah Corporation
• Sony
• Pioneer
• Heineken
• Saudi Arabian Airlines
• Coca-Cola
• Ferrero Rocher
• Ford
• Tusker
• Baskin Robbins