Story is king. Style meets substance. It makes for more engaging work when both coexist in a project.

Starting out with music videos, Jessel has moved on to the challenges of the advertising industry.Armed with strong storytelling skills and a keen eye for striking visuals, Jessel is quickly making a name for himself.

"Even in the simplest board, I create backstories for the characters to make them more 3-dimensional. Once I find a story, I paint a visual image that draws the audience deeper into the story."

After all, a director can not merely execute a storyboard. He has to take the idea and weave it into something real and captivating. He has to tell a story everytime.